Marketing

Descripción

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know «Why does this course matter to me?» but also because everyone is a marketer.

Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing:
– A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
– Integration of key topics that are part of the daily fabric of marketing–globalization, social media, ethics, and marketing analytics.
– Seamlessly integrated results-driven technology.
– The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.