Descripción
When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. This text draws on insights from various functional subject matters such as marketing, finance, and accounting to demonstrate how top executives make the strategic decisions that drive whether an organization succeeds or fails. This edition has been updated to include fresh cases and examples that have been reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge.
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